eco-responsible production: the next milestone in Lenzing’s sustainability journey

Look out for ECOVERO™ in our product descriptions and for the green hangtag on our garments.

The introduction of LENZING™ ECOVERO™ branded viscose fibers marks a new milestone in Lenzing’s sustainability journey. LENZING™ ECOVERO™ branded viscose fibers give you confidence your fashion choices are environmentally responsible and have a low environmental impact.

• LENZING™ ECOVERO™ Viscose fibers are derived from sustainable wood and pulp, coming from certified and controlled sources. 
• LENZING™ ECOVERO™ fibers have been certified with the EU Ecolabel as meeting high environmental standards throughout their life cycle: from raw material extraction to production, distribution and disposal. 
• LENZING™ ECOVERO™ fibers can be robustly identified in the final product, assuring you that your purchase contains genuine LENZING™ ECOVERO™ Viscose fibers.

Organic cotton is cotton that is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. More importantly, organic cotton farming does not allow the use of synthetic pesticides or fertilisers, which allows production with a very low impact on the environment.

Organic cotton is 80% rain fed, which relieves pressure on local water sources. And as no harmful or toxic chemicals are used the water is safer and cleaner.

Lets make a change. Lets make better life choices. Approximately 26 million metric tonnes of cotton is produced globally each year, most of it for the apparel industry. Would you believe that Organic cotton makes up less than 1% of that number? By choosing organic over conventional cotton you have the purchasing power to influence brands, manufacturers and even farmers. Together, we can change these numbers.

When you buy organic cotton products, you are investing in water conservation, cleaner air and better soil conditions. The price for organic cotton can sometimes be higher. To make any kind of impact we need to be committed to sometimes spending a little more.

You'll see this logo on some of our products in store. You'll also see this on product descriptions where applicable on our website. Lets get into the detail.

BCI explained

The Better Cotton Initiative (BCI) is a not-for-profit organisation that exists for the following reasons:
- To make global cotton production better for the people who produce it
- To make global cotton production better for the environment it grows in 
- To make global cotton production better for our future. 

Through BCI and its Partners, farmers receive training on how to use water in a more efficient way, look after the health of the soil and the surrounding natural habitats, reduce the use of the most harmful chemicals and apply better work principles. Only BCI Farmers implementing this system are licensed to sell Better Cotton.

The BCI Logo

BCI Members have the option to use product packaging as a way to communicate to customers about their commitment to a more sustainable cotton production. When you see the BCI logo on packaging, it means that you’re buying a cotton product, from a retailer or brand that is committed to sourcing Better Cotton and investing in BCI Farmers.

Only committed BCI Members can use the BCI Logo. Being a member means that the retailer or brand must be sourcing at least 5% of their cotton as Better Cotton in order to start using the mark. And this is part of a bigger plan to be sourcing at least 50% of their cotton as Better Cotton within five years. BCI monitors this progress and works closely with its Members to make sure claims made in association with the BCI logo reflect their engagement with the programme, and are fully transparent and credible.

Look out for BCI on our product descriptions.

More extensive than just a new brand or a new line, b.fair embodies our true commitment to constantly reducing our footprint. It’s about giving customers the option of dressing well and feeling great at the same time as showing they care for people and the environment.

"We want to be part of setting new standards of sustainability throughout our entire process, from initial idea and design to the finished product in stores."
Helle Olsen, brand director, b.young.

This is why b.fair is our contribution to giving fashion a new and greener agenda. b.fair is all about responsible production, sustainable materials, minimizing waste and exploiting new opportunities to reduce any negative impact our business might have. For the sake of the environment and the people involved. We want to be fair to everyone. To be fair at every stage. When you see the b.fair label, you know that we have put an even greater effort into ensuring the item is the result of a sustainable process. 

We promote social responsibility in our countries of production and constantly focus on ensuring production duly respects human and labour rights. Our suppliers are carefully selected to ensure they share our views on business ethics, rights and fair working conditions. We continuously monitor the situation with regular visits and inspections.

We focus on responsible production, minimizing waste and we actively look for new opportunities to reduce any negative impact our business might have. We have our own set of chemical restrictions, which restricts the use of dangerous chemicals in our garments and in our production. This helps to protect employees, our customers and, not least, the environment.

We currently use: Recycled polyester, lyocell, organic cotton, recycled wool and ecovero.

We are proud to be part of the Better Cotton Initiative. BCI is a non-profit organisation that works to provide training with farmers on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and respect the rights and wellbeing of workers.

From production to the moment our garments arrive in fashion stores, our aim is to protect the environment and minimize our footprint. When customers encounter b.fair – and indeed all b.young styles – they can be sure that all our labels, hangtags and plastic bags are made out of recycled materials.