Better Cotton Initiative | BCI

You'll see this logo on some of our products in store. You'll also see this on product descriptions where applicable on our website. Lets get into the detail.

BCI explained

The Better Cotton Initiative (BCI) is a not-for-profit organisation that exists for the following reasons:
- To make global cotton production better for the people who produce it
- To make global cotton production better for the environment it grows in 
- To make global cotton production better for our future. 

Through BCI and its Partners, farmers receive training on how to use water in a more efficient way, look after the health of the soil and the surrounding natural habitats, reduce the use of the most harmful chemicals and apply better work principles. Only BCI Farmers implementing this system are licensed to sell Better Cotton.

The BCI Logo

BCI Members have the option to use product packaging as a way to communicate to customers about their commitment to a more sustainable cotton production. When you see the BCI logo on packaging, it means that you’re buying a cotton product, from a retailer or brand that is committed to sourcing Better Cotton and investing in BCI Farmers.

Only committed BCI Members can use the BCI Logo. Being a member means that the retailer or brand must be sourcing at least 5% of their cotton as Better Cotton in order to start using the mark. And this is part of a bigger plan to be sourcing at least 50% of their cotton as Better Cotton within five years. BCI monitors this progress and works closely with its Members to make sure claims made in association with the BCI logo reflect their engagement with the programme, and are fully transparent and credible.

Look out for BCI on our product descriptions.